Client

Copark

Project

New website

Fields of work

Design & UX

Challenge

Copark was faced with the challenge, that their current website did not meet the expectations in conversion rates. The challenge was therefore to come up with a solution for a redesign, that focuses on CRO and by the same time optimize usability and gives the user a smooth experience.

Insights

  • The website was mainly used through mobile devices
  • Users focuses on easy access to information and contact options
  • The website needed to be more usability friendly to convert

Solution

The solution became a website with focus on the essential that Copark stood for and how they help their customers. An easy to use and very usabilty friendly website, with a clear strategic goal of removing all noice from their platform, made the website more accesable.

A main feature with integrated phone service, made the website a friendly helper for current customers and new customers to contact Copark, which were the main goal of the website to begin with. A wish from Copark was to place as much information above the fold as possible. This were made possible by focusing on the goal.

Contact

For work inquiries, please send me an email through sunekaersgaard@hotmail.com or find me on LinkedIn.
I’m looking forward to hearing from you.

/sunekærsgaard

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